So, picture a diagram that has a number of circles and intersections. To illustrate order-to-money is one circle, but you will have all these totally different circles which are behind and after or above and below what’s traditional order-to-money. Each of these circles touches the shopper in some type or one other. So, in abstract, we have tried to develop the definition of order-to-cash and as a result have found that we are not even in the realm of order-to-money anymore. It’s nearly an entire different providing with order-to-cash being only a small element of this.

It turns into apparent …